Adibur Rahman Mahboobzai

Abstract

 

Corporate social responsibility (CSR) describes the role of businesses in society, being one of the major issues for the organizations of the 21st century. The main purposes of this study are to analyse, customers’ perception, knowledge and expectation regarding CSR in Afghanistan. Hence, to analyse customers’ interest about social and environmental issues. The analysis is made on the basis of both primary and secondary data, which has been collected through questionnaires and from different other valid sources. Different analytical tools such as descriptive statistics and multiple regression model have been used to analyse the data collected. Descriptive statistics have been used to analyse the customers’ perception, knowledge and expectation regarding CSR, while multiple regression model has been used to analyse the interest of customers regarding social and environmental issues. The results of the descriptive analysis indicate that almost 45% of respondents selected government as a responsibility taking body of environmental and social problems. 42% of respondents thought that private businesses are involved in CSR activities for the strategic driven-motives. 43.96% of customers expected that private businesses should produce sustainable products. Furthermore, the result of multiple regression model with an R-square of 34.1% indicates that customers care about social and environmental issues.

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